Ref: PXL/H.O./CIR-018/2015-16                                              Date: 21.05.2015

To
All the Members of Council,

Dear Sir/Madam,

Subject: Book your stall: CPhI Worldwide, 13-15^th October 2015, IFEMA, Feria De Madrid , Spain

Members are kindly aware that CPhI Worldwide is one of the most sought after exhibition on pharmaceuticals and related healthcare sector. Over the years it has become a meeting point for all stakeholders travelling from every part of the world.

Understanding the significance of presence of global participation as exhibitors and visitors in CPhI World Wide, Pharmexcil with the support of Ministry of Commerce and IBEF relaunched Brand India Pharma Campaign in 2012. The idea to build India Pharma as Brand is to create more opportunities and facilitate greater market opportunities by positioning India's pharma as Credible, Affordable and Sustainable. The campaign, over a period of three years, has been able to position India not only as Pharmacy of the world but also committed as Responsible Healthcare nation.

On various government forums and during the interactions with regulatory bodies, the Brand Position of India Pharma gets mentioned by overseas stakeholders.

This Brand Positioning of Indian Pharma at macro level to create opportunities for our members from industry will be possible only through your participation and joining the campaign.

Following value additions have been the Hallmark of India's participation in CPhI World Wide since last two years:

· Well designed India Pavilion and specially designed meeting area with complete Branding images giving it a unique identity

· Buyer Seller meet in India Pavilion with the visiting/ invited buyers .

· Increased  Digital / Show daily   coverage with more coverage on exhibitors in India pavilion during the     event

· Strong presence of  Senior Govt Officials 

· Assistance to participants in India pavilion with presence of  a local patent  attorney( proposed for this year)

· Press Meets and Interviews spread over all the three days of exhibition

· Presentation on Indian Pharma during reception organised by UBM

In fact through these activities we have been able to make mark of India's presence in CPhI World Wide and now buyers from all across the globe are looking forward for planned/ special visits to Indian exporters in India pavilion. All the above activities would continue this year also. 

In our endeavour to provide best possible opportunity to participating companies (formulation/ bulk drugs/APIs ), Pharmexcil is organizing two separate India Pavilion in Hall-No-8

· Finished Formulations Zone:  230 sqm size India Pavilion at a very good location in the Hall.

· API Zone: For APIs and Bio-pharmaceuticals 396 sqm India Pavilion at a prominent location in the Hall.

Please note that Pharmexcil will also be mobilizing participation of overseas buyers to India Pavilion to organize B2B meetings.

Stall Allocation:

The details of stalls and their sizes will be uploaded on the Pharmexcil's website on 25^th May 2015 for online bookings. Limited options will also be available for participation in common area

Members are requested to book the stalls as per the following details:

· The booking of Stall would be online and the approved layout will be opened for online booking (www.pharmexcil.com) from 3.00 PM of 25^th May 2015

· The minimum made up stall size is12 sqm.

· The cost of stall is highly subsidized as the participation of Pharmexcil is under MAI scheme.

· Members opting for common area need to write directly to rodelhi@pharmexcil.com and rd.aks@pharmexcil.com

· For stall booking related queries members can write to rodelhi@pharmexcil.com

Charges/Conditions:

As a new reward system Pharmexcil proposes to have the following costing for participation: 

1. Members should confirm booking by sending the requisite amount on or before 30^th June 2015 Please do mention your earlier participation which will be subject to our verification.

2. The cost of Common area for first time participants will be Rs. 2,50,000/-. For earlier participants in Common area the cost would be Rs.225000/-.

3. In case of non-receipt of payment by 30^th June 2015, the reserved space will be allotted to members in waiting list, without notice.

4. Members are requested not to book more than one stall. In case of large area  requirement, the booking can be done for two stalls. However a written note should be sent by e-mail. This is to ensure that everyone gets fair chance for participation.

5. No refund shall be made for cancellations after booking.

6. The insurance charges, if any, will be paid directly by the exhibitors to the organizers.

Members will surely derive more benefits by participating in India Pavilion.

The DD/Cheque can be directly sent to Hyderabad office of Pharmexcil India (Pharmaceuticals Export Promotion Council of India) and a scanned copy of the same can be sent to Delhi office on the e-mails as mentioned above.

Looking forward to your participation. 

With best regards, 

Dr P V Appaji

Director General